In my time at 88 ventures, I worked on the Quickads product, which used GenAI, to makeover marketing ad creatives and products for business within minutes and increase ROAS in no time
Overview
Using artificial intelligence, Quickads creates advertisements in a number of formats, adaptable to all marketing sizes, with pre-made customisable templates for each. Quickads is primarily designed for small and medium-sized businesses that want to boost marketing by saving more than $4000 compared to market prices, all in less than a minute.
This case study is intentionally limited due to NDA. For more information about my work in Quickads, contact me.
Problem context ( Derived from Real Customer Calls )
Lack of Affordable and Efficient Marketing Solutions for Small and Medium-sized Businesses
Time-Consuming and Resource-Intensive Advertisement Creation
Limited Access to Professional Design Expertise
Inconsistent Branding Across Marketing Channels
Complexity of Adapting Content to Different Sizes and Formats
Purpose
Quickads was envisioned with the purpose of alleviating the persistent pain points that hinder effective marketing campaigns. By introducing a platform that generates diverse ad formats, maintains consistent branding, and saves substantial time and costs, the idea aimed to provide businesses with a versatile tool to succeed in the dynamic digital landscape. The purpose was to empower businesses to create ads that resonate with their audience, adapt to changing trends, and ultimately achieve better results without the barriers posed by limited resources or design expertise.
In my time at 88 ventures, I worked on the Quickads product, which used GenAI, to makeover marketing ad creatives and products for business within minutes and increase ROAS in no time
Overview
Using artificial intelligence, Quickads creates advertisements in a number of formats, adaptable to all marketing sizes, with pre-made customisable templates for each. Quickads is primarily designed for small and medium-sized businesses that want to boost marketing by saving more than $4000 compared to market prices, all in less than a minute.
This case study is intentionally limited due to NDA. For more information about my work in Quickads, contact me.
Problem context ( Derived from Real Customer Calls )
Lack of Affordable and Efficient Marketing Solutions for Small and Medium-sized Businesses
Time-Consuming and Resource-Intensive Advertisement Creation
Limited Access to Professional Design Expertise
Inconsistent Branding Across Marketing Channels
Complexity of Adapting Content to Different Sizes and Formats
Purpose
Quickads was envisioned with the purpose of alleviating the persistent pain points that hinder effective marketing campaigns. By introducing a platform that generates diverse ad formats, maintains consistent branding, and saves substantial time and costs, the idea aimed to provide businesses with a versatile tool to succeed in the dynamic digital landscape. The purpose was to empower businesses to create ads that resonate with their audience, adapt to changing trends, and ultimately achieve better results without the barriers posed by limited resources or design expertise.
In my time at 88 ventures, I worked on the Quickads product, which used GenAI, to makeover marketing ad creatives and products for business within minutes and increase ROAS in no time
Overview
Using artificial intelligence, Quickads creates advertisements in a number of formats, adaptable to all marketing sizes, with pre-made customisable templates for each. Quickads is primarily designed for small and medium-sized businesses that want to boost marketing by saving more than $4000 compared to market prices, all in less than a minute.
This case study is intentionally limited due to NDA. For more information about my work in Quickads, contact me.
Problem context ( Derived from Real Customer Calls )
Lack of Affordable and Efficient Marketing Solutions for Small and Medium-sized Businesses
Time-Consuming and Resource-Intensive Advertisement Creation
Limited Access to Professional Design Expertise
Inconsistent Branding Across Marketing Channels
Complexity of Adapting Content to Different Sizes and Formats
Purpose
Quickads was envisioned with the purpose of alleviating the persistent pain points that hinder effective marketing campaigns. By introducing a platform that generates diverse ad formats, maintains consistent branding, and saves substantial time and costs, the idea aimed to provide businesses with a versatile tool to succeed in the dynamic digital landscape. The purpose was to empower businesses to create ads that resonate with their audience, adapt to changing trends, and ultimately achieve better results without the barriers posed by limited resources or design expertise.
Team distribution:
Pratik Panda (Founding Designer)
Ridisha Patel (Design Intern)
Website:
https://www.quickads.ai/
Key role:
UX Design, Prototyping, Visual, Research
Goals
Average Task Completion Time: Measure the time it takes users to complete advertisement creation tasks on Quickads. Aim for an average reduction of 70% compared to traditional methods.
Retention Rate: Track the percentage of users who continue using Quickads after their initial interaction. Aim for a user retention rate of 75% or above over a 12-month period.
Ad Engagement Metrics: Evaluate the click-through rate (CTR) and conversion rate of advertisements created using Quickads across different marketing channels. Target a CTR increase of 20% and a conversion rate increase of 15%.
Time-to-Ad Creation (TAC): Measure the average time it takes for a user to create an advertisement using Quickads compared to traditional methods. Aim for at least a 70% reduction in TAC.
User Satisfaction (CSAT): Conduct regular user satisfaction surveys to gauge user sentiment towards the platform's usability, features, and overall experience. Aim for a CSAT score of 90% or above.
Process timeframe:
Weeks 1-2: Research and Planning - Understand SMBs' challenges and define project scope. - Plan features and milestones for Quickads.
Weeks 3-4: Design and Prototyping - Design UI and create wireframes. - Develop low-fidelity prototypes.
Weeks 5-6: Development and Testing - Build core functionalities and integrate AI. - Test functionality and UI responsiveness.
Weeks 7-8: Beta Testing and Refinement - Test with beta users, gather feedback. - Iterate on design and fix issues.
Weeks 9-10: Final Development and QA - Implement refinements based on beta feedback. - Conduct thorough quality assurance testing.
Weeks 11-12: Launch and Monitoring - Launch Quickads with MVP version. - Monitor user engagement and address post-launch issues.
Information architecture
After structuring and organising information within Quickads, , to facilitate intuitive navigation and effective user interaction. Designed a logical hierarchy, grouping related content, and defining clear pathways for user comprehension and engagement, contributing to a seamless and user-centred experience.
Features
1. AI-Driven Advertisement Creation: Quickads utilises advanced AI algorithms to autonomously create engaging and impactful advertisements tailored to each user's needs.
2. Multi-Format Adaptability and Deployment: Advertisements seamlessly adjust to various marketing formats, ensuring consistent branding and messaging across platforms, providing a great impact.
3. Real-time Previews: Users can visualise their ad designs in real-time, making informed decisions and adjustments during the customisation process.
4. Customisable Templates: Users can choose from a rich variety of templates and effortlessly personalise them to match their brand's unique style and download them in any format.
1. AI-Driven Advertisement Creation: Quickads utilises advanced AI algorithms to autonomously create engaging and impactful advertisements tailored to each user's needs.
2. Multi-Format Adaptability and Deployment: Advertisements seamlessly adjust to various marketing formats, ensuring consistent branding and messaging across platforms, providing a great impact.
3. Real-time Previews: Users can visualise their ad designs in real-time, making informed decisions and adjustments during the customisation process.
4. Customisable Templates: Users can choose from a rich variety of templates and effortlessly personalise them to match their brand's unique style and download them in any format.
Wireframes
The skeletal frameworks showcased the arrangement of elements, interactions, and content organisation. They provided a blank canvas to ideate and experiment, enabling the visualisation of the user journey and interface flow.
They served as a roadmap, guiding subsequent design iterations and development phases, ultimately shaping Quickads into an intuitive and efficient platform for seamless ad creation.
Design
For the design purposes I built a basic design component library, supplemented by custom elements whenever I needed to create something specific to my case.
Unfortunately, I spent too much time on the design phase. The reason is that I moved on to the actual design before properly finishing my wireframes. This resulted in me having to go back and forth between these two phases multiple times to fix various issues that could’ve been quickly addressed during the wire framing period.
User testing
User testing was a reality check, revealing aspects that work seamlessly and uncovering areas that need refinement.
The feedback we received from diverse user perspectives of different age group who are currently involve in marketing their SMB’s has been instrumental in shaping Quickads into a user-friendly platform. It's a continuous process of listening, adapting, and iterating, ensuring that every element serves a purpose and enhances the overall experience.
Final design
After structuring and organising information within Quickads, , to facilitate intuitive navigation and effective user interaction. Designed a logical hierarchy, grouping related content, and defining clear pathways for user comprehension and engagement, contributing to a seamless and user-centred experience.
More coming soon!
As this project is still heavily being developed, please hang on as this page will be updated later. For now, please consider checking my other work, my experiments, or learn more about me.
As this project is still heavily being developed, please hang on as this page will be updated later. For now, please consider checking my other work, my experiments, or learn more about me.
Have a question, some feedback, or an outrageous idea? Please, please, please send it my way
क्या आपके पास कोई प्रश्न, कोई सुझाव या कोई रोमांचक विचार है? कृपया, कृपया, कृपया इसे मेरे पते पर भेजें
