In my time at Tartan, I worked on the Perks product, an exclusive perks and benefits marketplace for employers; creating interaction systems, designs, prototypes and improvements for users.
Overview
As a product company, Perks Tech's mission is to bring unique perks and benefits to employers under one roof, bridging the gap from 2020. Perks is an easy-to-use SaaS platform that offers corporate benefits in the form of rewards, rewards & engagement programs through the use of corporate offers and rewards packages.
This case study is intentionally limited due to NDA. For more information about my work in Perks Tech, contact me.
In my time at Tartan, I worked on the Perks product, an exclusive perks and benefits marketplace for employers; creating interaction systems, designs, prototypes and improvements for users.
Overview
As a product company, Perks Tech's mission is to bring unique perks and benefits to employers under one roof, bridging the gap from 2020. Perks is an easy-to-use SaaS platform that offers corporate benefits in the form of rewards, rewards & engagement programs through the use of corporate offers and rewards packages.
This case study is intentionally limited due to NDA. For more information about my work in Perks Tech, contact me.
In my time at Tartan, I worked on the Perks product, an exclusive perks and benefits marketplace for employers; creating interaction systems, designs, prototypes and improvements for users.
Overview
As a product company, Perks Tech's mission is to bring unique perks and benefits to employers under one roof, bridging the gap from 2020. Perks is an easy-to-use SaaS platform that offers corporate benefits in the form of rewards, rewards & engagement programs through the use of corporate offers and rewards packages.
This case study is intentionally limited due to NDA. For more information about my work in Perks Tech, contact me.
Learnings & Contributions
Collaborated with product managers & developers to strategise scalability and solutions.
Redesigned the platform and introduced mobile compatibility for users in our demographic.
Generated solutions for current design usability issues within the product.
Proposed and created new experiences for Perks to solve user and business problems.
Contributed to the design system and patterns for a growing product.
Team distribution:
Pratik Panda (Founding Designer)
Vishalika Katiyar (Associate Designer)
K Pradeesh (Associate Designer)
Website:
https://www.perks.tech/
https://app.startbatik.com/login
Key role:
UX Design, Prototyping, Visual, Research
Learnings & Contributions
Collaborated with product managers & developers to strategise scalability and solutions.
Redesigned the platform and introduced mobile compatibility for users in our demographic.
Generated solutions for current design usability issues within the product.
Proposed and created new experiences for Perks to solve user and business problems.
Contributed to the design system and patterns for a growing product.
Team distribution:
Pratik Panda (Founding Designer)
Vishalika Katiyar (Associate Designer)
K Pradeesh (Associate Designer)
Website:
https://www.perks.tech/
https://app.startbatik.com/login
Key role:
UX Design, Prototyping, Visual, Research
Learnings & Contributions
Collaborated with product managers & developers to strategise scalability and solutions.
Redesigned the platform and introduced mobile compatibility for users in our demographic.
Generated solutions for current design usability issues within the product.
Proposed and created new experiences for Perks to solve user and business problems.
Contributed to the design system and patterns for a growing product.
Team distribution:
Pratik Panda (Founding Designer)
Vishalika Katiyar (Associate Designer)
K Pradeesh (Associate Designer)
Website:
https://www.perks.tech/
https://app.startbatik.com/login
Key role:
UX Design, Prototyping, Visual, Research
Have a question, some feedback, or an outrageous idea? Please, please, please send it my way
क्या आपके पास कोई प्रश्न, कोई सुझाव या कोई रोमांचक विचार है? कृपया, कृपया, कृपया इसे मेरे पते पर भेजें
Our mission at Perks Tech is to provide employers with a comprehensive benefit suite that's designed to cater to each employee's unique needs.
It was my responsibility to expand this part of the product to scale across multiple contexts (documents, presentations, activities and more), to design concepts and to ship upgrades to make the experience better for the Perks users.
Our mission at Perks Tech is to provide employers with a comprehensive benefit suite that's designed to cater to each employee's unique needs.
It was my responsibility to expand this part of the product to scale across multiple contexts (documents, presentations, activities and more), to design concepts and to ship upgrades to make the experience better for the Perks users.
My Experience:
This position, going from founding member to leading the team, let me grow into the startup field. Our diverse team worked remotely, but I saw it as a challenge to overcome differing time zones and calls.
I took on more complex design solutions from scaling branding within the platform to leading major changes redefining Perks current platform. I went from improving product listing to expanding the design system to scale with JIRA boards, word documents, spreadsheets, and widgets.
All challenges faced had ambiguity, especially given the context of reward and a cohesive platform for employers; but it helped me grow as an experience designer and more aware of the strategy within complex platforms.
This position, going from founding member to leading the team, let me grow into the startup field. Our diverse team worked remotely, but I saw it as a challenge to overcome differing time zones and calls.
I took on more complex design solutions from scaling branding within the platform to leading major changes redefining Perks current platform. I went from improving product listing to expanding the design system to scale with JIRA boards, word documents, spreadsheets, and widgets.
All challenges faced had ambiguity, especially given the context of reward and a cohesive platform for employers; but it helped me grow as an experience designer and more aware of the strategy within complex platforms.
Lateral production & process:
Ranging from marketing, UX, Research, Customer Service, Product Managers, and developers (frontend & backend engineers), I honed my ability to communicate and keep a holistic view on the entire product’s design. This was immensely beneficial as I could be more aware of the nuances that a product needs to succeed, in all fields - and value their role within the design.
Obstacles faced throughout my experience:
1. Balancing business needs and deadlines. 2. Developing within ambiguity + low-resource areas. 3. Pairing all views ranging from engineering to design, and choosing the best path forwards.
1. Balancing business needs and deadlines. 2. Developing within ambiguity + low-resource areas. 3. Pairing all views ranging from engineering to design, and choosing the best path forwards.
I had to make tough calls regarding trade-offs and design values. To overcome these challenges, I sought sessions for conversation, constant sprints, and always keeping an open door for ideas by everyone.
Reflection:
Throughout my work in Perks, I have worked cross-functionally with teams, solving our main design issue with many others. In reflection, I realise my growth as a designer through these three key lessons defined from the experience:
Honing the design’s value and intent:
Honing the design’s value and intent:
Communicating between teams means that I have to develop strategies to explain how the design was effective. The impact of this lesson helped me push progress affecting the company’s vision positively and towards the users.
Communicating between teams means that I have to develop strategies to explain how the design was effective. The impact of this lesson helped me push progress affecting the company’s vision positively and towards the users.
I grew to constantly communicate and put bias aside towards the user's goals
I grew to constantly communicate and put bias aside towards the user's goals
Exploration of the ambitious environment to draw out unique insights:
Exploration of the ambitious environment to draw out unique insights:
Being ambitious and always finding new ways to solve the problem is one of the core aspects of a startup. Staying curious for different approaches means we can differentiate our business value from competitors. Combined with a holistic view into the design system, constantly refining unique results has also generated real value for users.
Being ambitious and always finding new ways to solve the problem is one of the core aspects of a startup. Staying curious for different approaches means we can differentiate our business value from competitors. Combined with a holistic view into the design system, constantly refining unique results has also generated real value for users.
I grew to constantly question and seek to innovate solutions - generating improvements
I grew to constantly question and seek to innovate solutions - generating improvements
Developing complex platforms and systems:
Developing complex platforms and systems:
One core challenge is that Perks is aiming to make a powerful platform (Think Photoshop, Google Drive, and more combined) into a processable product for teachers and educators. I’ve learned to reduce complexity but still allow for powerful functionality - creating production ready prototypes and mocks consistent with branding and other products in Perks' system. Overall, this balancing act helped me develop a finer observation into each interaction and experience within our platform.
One core challenge is that Perks is aiming to make a powerful platform (Think Photoshop, Google Drive, and more combined) into a processable product for teachers and educators. I’ve learned to reduce complexity but still allow for powerful functionality - creating production ready prototypes and mocks consistent with branding and other products in Perks' system. Overall, this balancing act helped me develop a finer observation into each interaction and experience within our platform.
I grew to process complexity and thrive in it to improve products
I grew to process complexity and thrive in it to improve products
More coming soon…
As this project is still heavily being developed, please hang on as this page will be updated later. For now, please consider checking my other work, my experiments, or learn more about me.
As this project is still heavily being developed, please hang on as this page will be updated later. For now, please consider checking my other work, my experiments, or learn more about me.
Have a question, some feedback, or an outrageous idea? Please, please, please send it my way
क्या आपके पास कोई प्रश्न, कोई सुझाव या कोई रोमांचक विचार है? कृपया, कृपया, कृपया इसे मेरे पते पर भेजें
